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Leading Builders’ Merchant and Retailer

One of Britain’s favourite high-street building merchants and home improvement retailer consists of 19 autonomous businesses, employing a diverse workforce of over 26,000 individuals across 2,000 outlets across the UK and Ireland.

 

Raising the roof on compliance issues

The retailer was using e-learning to conduct compliance and product training – but yet, their current online strategy could not sufficiently support blended learning across the ever-growing workforce.

Managers began to see learning as little more than a ‘tick-box’ compliance exercise, and employees were showing a distinct lack of interest in their personal development using online programmes available to them.

The retailer realised that the L&D strategy needed to change perceptions, cultivate leadership support and participation, and instil a genuine learning-ready culture.

 

Can we fix it?

Learn was implemented as the retailer moved from a ‘push’ model to a ‘pull’ approach. Prior to implementation, employees were only encouraged to log on to their e-learning system to complete necessary compliance courses.

Using their new ‘pull’ model, the business used Learn to provide an engaging soft-skills focused programme to deliver personalised learning as part of the group’s new culture, which was hoped would support long-term learning and development.

Yes we can!

As a result of Learn’s implementation, the retailer enjoyed improved learner journeys that have enriched user adoption and employee engagement. Thanks to this, over 2,500 employees now regularly access non-mandatory training each month and with personalised, culture-specific online learning, logins rose by 300% in the LMS’s first year.

User satisfaction increased from 50% to 84% and e-learning completions increased by a huge 165%.

With over 500 hours of administration reduced, £1m of budget saved and compliance rates doubling to over 92%, Learn created some very happy learners and learning departments!

“The results have been phenomenal: we have exceeded training targets, and our strategy continues to drive key benefits for learners and the business as a whole. Tracking and managing colleague development has become proactive rather than reactive, and we are now combatting key skills gaps far more effectively.” 

The Learning Solutions Manager

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