Competitive Analysis

Competitive analysis helps you understand where your organisation stands, where opportunities exist, and how competitors may respond. Structured analysis helps you make proportionate, well-judged decisions and respond confidently to change.

This course will help you develop skills in analytical and strategic thinking and strengthen your decision-making. In this practical module, you’ll explore structured tools such as SWOT and PESTLE to identify meaningful market gaps and improve your judgement when responding to competitive threats.

Learning Objectives

Explain why competitive analysis matters and the risks of poor or delayed decision-making
Apply tools such as SWOT and PESTLE to scan the market and identify risks and opportunities
Recognise how bias, ethical judgement and responsible data use influence competitive decisions
Identify market gaps and compare aspects of your organisation’s performance against competitors or industry standards
Outline practical strategies to differentiate the organisation and respond to threats

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Course Duration:

22 mins

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Accreditations

Certification in progress: CPD

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Touchpoint:

AA accessible

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Accessible PDF:

eBook

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