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It’s time to invest in bespoke eLearning – and here’s why!

Transforming the L&D industry for over 20 years, bespoke eLearning content is more than just a fancy way to engage employees.

Bespoke eLearning courses are tailor-made for your business. They’re branded especially for your organisations, they home in on specific company objectives, and they can even be designed to feature your very own employees!

When choosing eLearning courses, you usually have two choices: off-the-shelf or bespoke.

Great quality off-the-shelf content (like our very own Engage in Learning courses) are amazing for any non-specific business needs or policies. Think: GDPR, First Aid, or Slips, Trips and Falls.

But when there are specific needs (communicating company values, highlighting the importance of employee safety or improving customer service in the retail industry) then that’s where bespoke content ticks all the boxes.

70% of UK employees want their workplace eLearning to be more interactive and fun. Almost three-quarters of your business is crying out to be engaged like never before when learning new skills.

So, if you have the chance to bring personalisation, enjoyment, creativity, and brand awareness into the mix with bespoke eLearning – it’s a no brainer, right?

But if you’re still umming and ahhing, here’s why you absolutely must invest in bespoke eLearning:

Signed, sealed, delivered – it’s yours!

Seriously, bespoke eLearning courses are yours and yours alone.

Customised with your brand, designed with your company objectives or specific policies, and developed with relevant content for your employees – a bespoke eLearning course really is solely for you and your employees.

Options are limitless, from something out of this world to replicating your work environments; featuring real employees, and even using imagery of your offices will help keep employees focused and connect more to what they’re learning.

Employees are more inclined to sit up, take notes, and engage while learning if it includes Dave from Marketing and Lisa from Accounting.

Every business is unique, or at least, every business that wants to be more successful than their competitor has to be unique.

So why stop when it comes to values, objectives and upskilling? Keep the uniqueness flowing through the workforce, the employee experience, and L&D strategies.

Maximise employee’s happiness and engagement

94% of employees say they would be more willing to stay with their current employer if they invested in their learning and development.

Online learning in general increases retention rates by as much as 60% compared to the 10% retention rate of typical classroom learning.

Add real-world scenarios and gamification to workplace eLearning, and employees will feel more motivated, engaged, and satisfied with their professional development.

Need more proof?

  • 65% of employees learn with interactivity and creativity
  • 80% of workers believe game-based eLearning is more engaging than any other learning
  • Companies that invest in eLearning technologies see around an 18% boost in employee engagement
  • 90% of employees are more productive when learning through gamified eLearning

Before you know it, gamification and fully customised content will be filtering into social media, recruitment, onboarding – everything we experience.

With learning methods like VR on the rise – yes, there actually might be a day where people are learning in the office with a VR headset on* – now is the perfect time to invest in bespoke eLearning.

*Here are a catalogue of health & safety courses for when the office becomes an assault course!

Success story: Exceeding McDonald’s employee and stakeholders L&D expectations with innovative game-based courses

Our innovative eLearning design exceeded everybody’s expectations. The first tranche of new Shift Managers completing the course resulted in a number of significant benefits:

  • Knowledge of shift leadership increased from 42% to 85%
  • 88% of new shift managers feel more confident in their role having completed the course
  • 87% of learners expect to apply over 75% of the programme to their job

McDonald’s really were lovin’ it!

Talk to our bespoke eLearning experts today and learn how we can help transform your L&D strategy. Whether you’re unsure if bespoke is right for you, or challenges stopping you from investing, get in touch and we’ll help find the best solution for you.

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Written by Mara Swann

Mara has a passion for promoting equity, diversity, and inclusion across global workplaces and hopes to inspire learners to focus on their own careers with self-directed learning content.


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