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Exploring Needs

In this course, you’ll learn why exploring customer needs is essential for building trust and creating positive experiences. You’ll discover how to understand the difference between customer wants and underlying needs, and how to encourage customers to share openly. You’ll also explore how to show care, empathy and understanding through effective listening, and how to guide conversations with supportive responses that leave customers feeling valued.

This course will strengthen your customer focus, refine your active listening, and enhance your interpersonal skills.

Learning Objectives

  • Explain why understanding customer needs is key to building trust and creating positive experiences
  • Understand the difference between customer wants and underlying needs
  • Describe effective questioning techniques that encourage customers to share openly
  • Recognise listening skills that show care, empathy and real understanding
  • Identify helpful ways to guide a conversation without making the customer feel overwhelmed
Coming Soon
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Course Duration:

13 mins

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Accreditations

Certification in progress: CPD

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Touchpoint:

AA accessible

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Accessible PDF:

eBook

“We have been developing for over 20 years, so we really know what works for customers and learners”

Jackie Finlay, Head of Off-the shelf learning

What course are you looking for?

Courses specifically for Customer Service

https://player.vimeo.com/video/995233039?muted=1&autoplay=1&loop=1&controls=1