DHL, a global logistics leader, introduced six Leadership Attributes to enhance productivity, engagement, and customer experience. To embed these attributes across its diverse workforce, DHL partnered with Kallidus to create “Elemental Escapes” – a gamified learning experience. This innovative solution combined learning with fun, overcoming survey fatigue and collecting rich data on employee perceptions.
Key features included:
- Reinforcement of Leadership Attributes through HR initiatives like diversity and sustainability
- Use of multimedia elements such as escape experiences, mini-games, and learning nuggets
- Active participation and rewards, with animal imagery to avoid biases
During the pilot phase, 25,000 participants completed the game, leading to a full rollout for all 600,000 employees in 23 languages. The game respected learner identities and opinions, collecting anonymous data that adhered to data protection requirements. PowerBI aggregated feedback, providing insights by division, region, and role. Results showed 81% of participants felt a strong sense of belonging, highlighting the positive impact of the Leadership Attributes on company culture.
Employees praised the game for its educational and fun nature, its reinforcement of the Leadership Attributes, and its sustainability and diversity themes. Comments highlighted the game’s effectiveness in making learning engaging and memorable:
Elemental Escapes is a testament to the DHL and Kallidus collaboration and commitment to excellence in learning design, culture, and innovation. The game not only reinforced the Leadership Attributes, but also provided valuable data to guide future learning investments. With its full rollout, DHL expects to further embed these attributes across its global workforce, enhancing both employee development and organizational performance.
Want to know how our team can create a bespoke, immersive learning experience for your employees? Speak to a Kallidus expert today.
View the trailer of Elemental Escapes now.
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