Employees, customers, and competitors know your brand – and to ensure you remain recognisable, you need it to be reflected in everything you do.
And yes, that includes your workplace eLearning!
For your employees, brand consistency improves trust and loyalty. They’ll understand that branded eLearning isn’t just a box-ticking exercise, but the business has invested time and money into L&D.
Ever heard of positive brand association? That’s exactly what this:
- Employees complete eLearning courses in a branded LMS
- They associate employer brand with L&D investment
- Which promotes the idea of career progression
- And in turn, boosts employee loyalty, productivity, and motivation
42% of L&D professionals said one of their biggest challenges was creating a learning culture at work.
Don’t be part of the statistic – invest in customisable eLearning to nurture your digital learning culture, and help your people thrive in their careers.
The death of static eLearning
Don’t get us wrong, Off-The-Shelf (OTS) content has earned the right to have a space in the eLearning world. OTS content can be customisable, engaging, and designed with the user in mind. Like our Mindfulness course.
Even mandatory courses like compliance or health and safety don’t have to feel like a chore.
Think of it like food.
Static eLearning content with only one learning style in mind = a bog standard pasta recipe.
Customisable, engaging, user-centric OTS content = a jazzy Nigella pasta recipe full of flavour.
There’s a plethora of static eLearning that is, well, boring. The kind of content that’s tried to take the “one-size-fits-all” approach, but we all know everyone learns differently.
That’s the kind of static eLearning which is dying out.
70% of UK employees want their workplace eLearning to be more interactive and fun.
Almost three-quarters of your business is crying out to be engaged like never before when learning new skills.
When you invest in customised eLearning, you’re able to:
- Customise courses with your brand’s logo, colours, and theme
- Design content with your company objectives or specific policies in mind
- Develop with relevant content for your employees – a customised eLearning course really is a bespoke experience for you and your employees
Options are limitless, from something out of this world to replicating your work environments; featuring real employees, and even using imagery of your offices will help keep employees focused and connect more to what they’re learning.
Employees are more inclined to sit up, take notes, and engage while learning if it includes a few familiar faces.
Every business is unique, or at least, every business that wants to be more successful than its competitor has to be unique.
So why stop when it comes to values, objectives and upskilling? Keep the uniqueness flowing through the workforce, the employee experience, and L&D strategies.
The future of learning and development is changing to showcase your brand and home in on employee needs.
When your eLearning is branded and your commitment to employee’s career growth is obvious, that’s when you’ll be able to go to the next level.
Prepare for the future of L&D with our help. Speak to one of our experts about how we can make your eLearning content fully customisable and transform your learning culture.
Written by Mara Swann Mara has a passion for promoting equity, diversity, and inclusion across global workplaces and hopes to inspire learners to focus on their own careers with self-directed learning content.
