Stay compliant with gamification in the workplace

With an average of 1.7 people per household playing games regularly – 47% of whom are aged between 18 and 49 years of age [3] – it is clear that we have a nation of gamers. Many of your workforce are avid gamers and this can be incorporated into your learning strategy for higher compliance engagement rates and enhanced information retention

People play games simply because they want to, because they’re motivated by challenges and the opportunity to succeed. Wouldn’t it be good to integrate this ethic into your compliance learning culture?

Fun at work?

By introducing games, the learning experience can be facilitated and amplified to your users’ desires. However, you will not only be enhancing their enjoyment of compliance training: when we are having fun through play, we are far more likely to learn and retain that information.

Our Pocket Guide explains fully how gameful techniques in the workplace will increase engagement and motivate your employees, whilst encouraging learning and information retention.

Gamification in the workplace builds competency in a safe environment [1], providing users with compliance knowledge through the use of participation and loyalty without the risk of breaking compliance laws. Whilst compliance training has often been seen as dull but necessary, gamification in business utilises gamers’ personal interests to encourage higher engagement rates – which leads to better compliance rates.

Gaming can modify lessons through using different parameters and a set of predefined rules in order to cater for the needs of the users and the organisation’s shared goals, therefore maximising the effectiveness of learning [2]. By tailoring content to enable users to apply their new knowledge to your specific organisation, you provide a sense of reality through play.

Gamification in the workplace employs tactics such as storylines, characters, interactive gameplay, immediate feedback and virtual rewards, all of which reinforce information retention. These tactics eliminate the need for monotonous lectures and basic click-through slides, boosting users’ enjoyment and engagement.

Change your behaviour

Gamification in business, if implemented correctly, can improve employee entertainment, health, motivation and learning – the workplace culture can be made better through gamification. Gamification offers healthy competition between colleagues, providing the means for compliance to become a conversation-starter and can act as a team-building exercise alongside facilitating learning.

By finding the fun in compliance and designing learning around this, employees will be empowered to learn more. Strong narrative is the most powerful tool to engage with a learner – despite this, only 32% of organisations apply storytelling techniques in instructional design [4].

For the most effective compliance training, design bespoke content based around the organisation in question. Believable scenarios are the gateway to gameful design, and allow learners to make choices and see the consequences of their actions.

Game on

The main purpose of gamification in business is to take the simple mechanics from gaming and applying it relevantly to your organisation to encourage employees to change their behaviours in a non-gaming environment. To do so, you need to create an environment where learners feel that they have genuinely achieved something – adding points, leaderboards, badges and virtual trophies as an afterthought will have little, or a negative, effect.

[1] CIPD Learning Methods Factsheet, 1 July 2016

[2] CIPD Research Insight ‘From e-learning to ‘gameful’ employment

[3] Entertainment Software Association

[4] Towards Maturity’s ‘Unlocking Potential: 2016-17 Learning Benchmark Report’

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